4. Organization and Management
Ownership: Sole proprietor (you) or with 1-2 partners; include CVs in appendices.
Team Structure: 6 staff (3 Omanis for 50% quota)—baristas, cashier, chef. Salaries: OMR 300-500/month + tips; train via Ministry of Labour programs.
Management: Owner as manager; outsource accounting (OMR 100/month). Advisors: Local PRO for visas (OMR 500).
Visas: Investor visa (OMR 200, 2 years); work permits for staff via ROP.
5. Products and Services
Menu:
Core: Omani qahwa, espresso, lattes; baked goods (samosas, dates pastries).
Add-ons: Smoothies, sandwiches (halal/vegan options); merchandise (branded mugs).
Suppliers: Local farms for beans (OMR 5/kg); imports via Muscat port.
Quality Control: Daily fresh prep; HACCP compliance for health license.
Expansion Ideas: Catering for events; online orders via app.
6. Marketing and Sales Strategy
Positioning: “Oman’s Cozy Coffee Corner”—social media focus (Instagram/TikTok, 70% of youth users).
Promotion:
Launch: Free tastings, partnerships with influencers (budget OMR 1,000).
Ongoing: Loyalty cards (buy 10, get 1 free); Google My Business for visibility.
Channels: 50% walk-ins; 30% delivery (Talabat/NowNow); 20% events (open mics).
Budget: Year 1 OMR 3,000 (digital ads OMR 2,000; signage OMR 1,000).
Sales Forecast: 150 customers/day initially, rising to 250; average ticket OMR 6.