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How to Starting a Business in Oman

Starting a Business in Oman:
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Guide to Designing and Setting Up an Industrial Business in Oman

Oman is an attractive destination for industrial businesses, particularly in manufacturing sectors like petrochemicals, steel, cement, food processing, and automotive parts, due to its strategic Gulf location, abundant natural resources, and Vision 2040 focus on economic diversification away from oil. Foreign investors enjoy 100% ownership in most industrial activities, streamlined digital processes via the Ministry of Commerce, Industry, and Investment Promotion (MOCIIP), and incentives in free zones like SOHAR, Duqm, or Salalah. Setup typically takes 30-60 days with proper preparation.
Business Plan Template for Starting a Business in Oman
1. Executive Summary
2. Business Activity and Regulatory Needs
Market Analysis
5. Financial Plan
6. Management and Ownership
7. Risk and Compliance
8. Appendices
9. Next Steps to Implement

For Example: Business Plan for a Small Cafe in Oman
This business plan outlines the setup and operation of a small cafe, “Omani coffee, Karak tea,” targeting urban professionals and tourists in Muscat, Oman. The cafe will focus on specialty coffee, light bites, and a cozy atmosphere, capitalizing on Oman’s growing cafe culture (market valued at OMR 150M+ in 2025, per Oman Chamber of Commerce). With low startup costs (OMR 15,000-30,000) and quick ROI (6-12 months), it’s ideal for a first-time entrepreneur. The plan aligns with MOCIIP regulations for food businesses and Oman’s Vision 2040 emphasis on tourism and SMEs.

1. Executive Summary
Business Overview: Omani coffee, Karak tea is a cozy 50-seat cafe offering premium Omani coffee blends, pastries, and healthy snacks. Located in a high-footfall area like Al Khuwair (Muscat), it will operate 7 AM-10 PM daily.
Mission: To provide a welcoming space for quality coffee and community vibes, promoting local Omani flavors.
Objectives: Achieve OMR 120,000 annual revenue in Year 1; expand to a second location by Year 3; employ 60% Omanis for compliance.
Market Opportunity: Oman’s cafe sector grows 10-15% yearly, driven by 2M+ tourists and a young population (50% under 25). Target: 200 daily customers at OMR 5 average spend.
Funding Needs: OMR 25,000 startup (self-funded or SME loan from Bank Dhofar at 5-7% interest).
Projected Outcomes: Break-even in 8 months; 25% net profit margin by Year 2

2. Business Description
Concept: Small-scale cafe (100 sqm space) emphasizing sustainability—use local beans from Al Jabal Al Akhdar farms, eco-friendly packaging, and Instagrammable decor with Omani motifs (e.g., traditional lanterns).
Legal Structure: Single Person Company (SPC) or LLC for simplicity (OMR 20,000 min. capital, 100% foreign ownership allowed). Register via Invest Easy portal.
Location: Lease in a commercial strip (OMR 800-1,500/month); need Ejari contract for licenses.
Unique Selling Points (USPs): Affordable premium items (e.g., OMR 2 coffee vs. OMR 4 competitors); loyalty app for repeats; halal-certified menu.
Regulatory Compliance:
Commercial Registration (CR) from MOCIIP (OMR 200).
Health license from Ministry of Health (food safety inspections).
Municipality (Baladiya) approval for premises.
VAT registration if turnover > OMR 38,500.
Timeline: 3-4 weeks; include food handler training certificates.

3. Market Analysis
Target Market: Urban millennials/Gen Z (ages 18-35, 60% of customers); expats/tourists (30%); families (10%). Muscat’s 1M+ residents and Muttrah Souq visitors provide footfall.
Industry Overview: Cafe market in Oman: OMR 200M by 2025 (Statista/OCCI data); post-COVID boom in experiential dining. Competitors: Starbucks, local chains like Raw Coffee—differentiate with Omani twists.
Competitive Analysis (SWOT):
Strengths: Local sourcing for authenticity; lower prices.
Weaknesses: Limited space for events.
Opportunities: Tourism recovery (3M visitors target in 2025); delivery via Talabat.
Threats: Rising coffee import costs (mitigate with contracts).
Demand: 70% of Omanis visit cafes weekly; projected 15% growth in specialty coffee.
Pricing: Competitive—coffee OMR 1.5-3; pastries OMR 1-2; bundles for value.

4. Organization and Management
Ownership: Sole proprietor (you) or with 1-2 partners; include CVs in appendices.
Team Structure: 6 staff (3 Omanis for 50% quota)—baristas, cashier, chef. Salaries: OMR 300-500/month + tips; train via Ministry of Labour programs.
Management: Owner as manager; outsource accounting (OMR 100/month). Advisors: Local PRO for visas (OMR 500).
Visas: Investor visa (OMR 200, 2 years); work permits for staff via ROP.
5. Products and Services
Menu:
Core: Omani qahwa, espresso, lattes; baked goods (samosas, dates pastries).
Add-ons: Smoothies, sandwiches (halal/vegan options); merchandise (branded mugs).
Suppliers: Local farms for beans (OMR 5/kg); imports via Muscat port.
Quality Control: Daily fresh prep; HACCP compliance for health license.
Expansion Ideas: Catering for events; online orders via app.
6. Marketing and Sales Strategy
Positioning: “Oman’s Cozy Coffee Corner”—social media focus (Instagram/TikTok, 70% of youth users).
Promotion:
Launch: Free tastings, partnerships with influencers (budget OMR 1,000).
Ongoing: Loyalty cards (buy 10, get 1 free); Google My Business for visibility.
Channels: 50% walk-ins; 30% delivery (Talabat/NowNow); 20% events (open mics).
Budget: Year 1 OMR 3,000 (digital ads OMR 2,000; signage OMR 1,000).
Sales Forecast: 150 customers/day initially, rising to 250; average ticket OMR 6.

8. Financial Plan

  • Startup Costs (Conservative Estimate):

    ItemCost (OMR)Notes
    Registration/Licenses1,000MOCIIP + Health
    Lease/Deposit (3 months)4,500Al Khuwair space
    Equipment (Machine, Fridge)10,000Second-hand options
    Inventory/Supplies3,000Initial stock
    Marketing/Renovations3,000Branding
    Working Capital3,5002 months buffer
    Total25,000 
  • Revenue Projections (Monthly):

    • Year 1: OMR 10,000 (ramping from OMR 6,000).

    • Year 2: OMR 15,000 (20% growth).

    • Assumptions: 70% capacity; 35% food cost; rent/utilities 20% of revenue.

  • Profit & Loss:

    • Gross Margin: 65% (high for cafes).

    • Expenses: Staff OMR 2,500; supplies OMR 3,500; net profit Year 1: OMR 12,000.

  • Cash Flow: Positive from Month 3; break-even at OMR 8,000/month.

  • Funding: Personal savings or SME loan (Development Bank of Oman, up to OMR 50,000 with 3-year grace).

  • Sensitivity: 10% sales drop (e.g., Ramadan)—mitigate with delivery.

9. Appendix

  • Supporting Documents: Lease draft, menu samples, supplier quotes, owner CV, market research (e.g., OCCI reports from occi.org).

  • Visuals: Site map, revenue charts (e.g., bar graph showing growth).

  • Risks/Mitigation: Economic slowdown—diversify menu; competition—focus on loyalty.

Next Steps to Launch

  1. Validate: Survey 50 locals via Google Forms; check zoning at baladiya.gov.om.

  2. Register: Start at investeasy.gov.om—submit plan and feasibility (OMR 500 for basic study).

  3. Timeline: 1-2 months prep; launch in 3 months.

  4. Total Costs: OMR 20,000-35,000; ROI via high margins..

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